Businesses with name ‘Isis’ fight bad brand image
Aeran Brent is tired of visitors asking about her store’s name or snapping pictures of the sign outside. Unfortunately, that’s life for a small business owner whose shop â Isis Bridal and Formal â shares a name with ISIS, the acronym of a notorious Islamic militant group that the United States is fighting in Iraq and Syria. “I’m just like, ‘Come on!'” she says. “I get what’s going on, but can you see it’s a store?” READ MORE: Stephen Harper will announce details on ISIS mission Friday Brent denies any connection with the other ISIS, which stands for the...
[Source: globalnews.ca] [ Comments ] [See why this is trending]
[Source: globalnews.ca] [ Comments ] [See why this is trending]
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